Autoresponder Tips How To Start Your Email Follow Up Series

Using an autoresponder to follow up with people that take you up on a free offer is a smart way to increase your sales.

With your autoresponder, you'll be able to capture sales you would have otherwise lost and convert more people that take you up on your offer into customers.

Below is a simple three step strategy that will help you to start your follow up series on the right track.

Share benefits

In your first email, tell your new subscribers a few of the strongest benefits of using your product.

Benefits that you've written about on your sales page are great to put here. Simply, choose a few of the biggest ones you have. Then, list and explore each one with two or three short paragraphs.

Tell your readers why your product is necessary

In your second email, share one or more problems that your product solves.

First write about the problem. Then explain how your product solves it.

Follow this strategy with each problem that you write about. Establish a need for your product. Then, share how your product fulfills that need.

Tell how to use your product

Next, tell your readers how they can go about using your product.

For instance, if you're selling something that your readers can use in several ways, like autoresponders, then share some of the different ways your subscribers can profit with them.

For example, they could publish newsletters, offer email courses and follow up with people that take them up on a free offer.

If you're selling a tangible product like a dieting aid, explain to your readers how they can successfully use your product by going over your directions and by providing some useful tips.

After following the strategy found here, you can use your other email messages to share testimonials, case studies, more valuable information, and also freebies like ebooks.

Just continue to craft your series including your headlines, and track your click thrus and open rates.

Before you know it, you'll have an email series that builds up your customer list and puts more money in your pocket.

Interested in using email marketing to increase your sales? Autoresponders can make it easy. Publish newsletters, email courses and follow up with your visitors. Click on email autoresponders to find out more and get started.